A client on death row: Advocacy PR

A client on death row: Advocacy PR

In the spring of 2016, Kacey Keeton, a federal defender in the state of Alabama, approached Shift Key about doing public relations work for one of her clients who was facing execution. Keeton explained that a non-profit her office had formed would pay for Shift Key’s services. After reviewing the unusual opportunity, the Shift Key team decided to jump in. After all, we are major fans of social jus ...[Read More]

You’ve got mail! Late-night email response is sign of society out of sync

You'veGotMail

By Jan Risher   Ever get an email late at night from your boss? Did you read it or wait until morning? Were you aggravated at the invasion of your privacy? If you were, you are not alone. Shift Key recently conducted a survey to get a gauge on people’s attitudes toward when work emails are received/sent — and the results surprised us. According to our research, 31 percent of those surveyed ha ...[Read More]

The state of content marketing

The state of content marketing

When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part.  Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and consistent” content to help companies attract and retain customers. “Content marketing” was first bounced around as a term in the late ...[Read More]

Shift Key’s Ultimate LinkedIn Cheat Sheet

Shift Key's ultimate LinkedIn cheat sheet

LinkedIn is the world’s largest professional network, and last month, we shared the first round of tips to max out its potential for your business. To unlock our full list of things you may have not known about LinkedIn — the ultimate CliffsNotes cheat sheet — keep reading! 1) GO ALL-STAR: Whereas other social media platforms may encourage the use of emoticons and slang, it should go without ...[Read More]

Optimize your LinkedIn for success

Optimize your LinkedIn for success

LinkedIn isn’t just for job hunters.   As the no. 2 social media destination where online adults are spending time*, LinkedIn is considered by many as the way to put social media to “work” — not only for your personal brand but to grow your company. Facebook is in a league of its own when it comes to the number of active daily users, but LinkedIn is the only social media site where people go ...[Read More]

Four ways to win at email marketing

4 ways to win at email marketing

The ROI on email marketing is 4,300 percent, according to MyEmma, a thought leader on email marketing. So, here are four ways to make the most from your email marketing investment: 1) Create emails with a sense of urgency — a deal with a deadline. 2) Pair your sales message with news folks can use — like a good cabbage salad recipe or something else that’s improved your life! 3) When someone signs ...[Read More]

Stop the ‘Internet’ presses! We mean ‘internet’

AP goes lowercase with internet

Over the weekend, the Associated Press announced some 250 additions to their 2016 AP Stylebook during the American Copy Editors Society’s national conference in Portland. Some updates are minor, and some are blowing up the Internet — well, at least in writer and editor circles online. If you have a digital subscription to apstylebook.com, you may have already noticed some of the updates as they’ve ...[Read More]

IAITS (TIL about Internet acronyms)

Internet acronyms

If video killed the radio star, what have smart phones and texting done to the English language? Like the telephone at the turn of the century, email’s rise to popularity in the mid 1990s blurred the lines between business and personal communication. Written language started to mimic speech more closely. Email gave way to IMs (platforms like AOL Instant Messenger were among the first), which ...[Read More]

Change it up on Leap Day!

Change it up on Leap Day!

Leap Day is exceptional.  According to traditions of old, because of the day’s lack of legal status, it was a day that everything was turned on its head. Specifically, tradition holds that women were allowed to propose to men on Leap Day, rather than vice versa. Irish legend goes back to the 5th Century to say that St. Bridget complained to St. Patrick that some women waited too long for their sui ...[Read More]

Q&A with Shift Key’s Jan Risher: ‘Writer for a Day’ to alleviate content bottlenecks

Q&A with Shift Key’s Jan Risher: ‘Writer for a Day’ to alleviate content bottlenecks

We’ve recently shared a series on how to break through organizational bottlenecks to save companies time and money. You’ve heard how Pixelbrush, a web development agency, flips traditional timelines on their head with their new Daysite service, and how Exepron makes invisible constraints or bottlenecks “visible” with their project management software. In the finale of our t ...[Read More]