You like me: 4 lessons the Oscars offer

You like me: 4 lessons the Oscars offer

by Joelle Polisky From a content marketing standpoint, here are four lessons you can take away from the Oscars. Build your fan base. Which actor has the biggest social following? Many celebrities increase their fan base by taking the time to share personal pictures...
What we’ve learned so far…

What we’ve learned so far…

Sunday is Shift Key’s two-month anniversary. We’re excited about all the content marketing work that’s come our way thus far and looking toward the future with our shades firmly in place. We’ve already learned a couple of things along the way:...
So, what does Shift Key do anyway?

So, what does Shift Key do anyway?

Thanks for showing your support for Shift Key on Facebook. If you’re still wondering, “What is it exactly that Shift Key does?” The easy answer is, “We write stuff, all kinds of stuff. We write what most people find difficult to create. You...
How to win with content marketing in 2015

How to win with content marketing in 2015

We are believers in content marketing — and what it can do for businesses of all sizes. Check out John Hall’s thoughts, published in Forbes, about content marketing winners and losers of the last year. Hall contends that smaller brands do content marketing...