Outsourcing is ‘in’

When describing what we do at Shift Key to potential clients, the discussion inevitably turns to who is currently handling a company’s content marketing — and what mix of that company’s overall marketing budget and staffing issues should be absorbed in-house as...

Four ways political candidates should think like content marketers

And…they’re off! (Officially, that is.) Senator Ted Cruz announced his candidacy for President earlier this week, beginning the parade of candidates we’ll be hearing from in the coming weeks and months. It’s early in the Presidential election season (even though...

Supermodel Astronaut

Media stereotypes about women are often discussed, and the needle on that barometer seems to skid into the red about every Victoria’s Secret Fashion Show. It reaches a pinnacle about the end of awards season in Hollywood — brutal commentary is at an all-time high, and...

Now is the time to invest in content marketing

In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty. There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do...

Lifting the veil: What women really look like

Last Friday we blogged about Photoshop turning 25 and marveled at how far we have come with technology during that time. But we would be remiss not to touch on the dark side of how Photoshop has contributed to unrealistic perfectionism with all things visual in...