When describing what we do at Shift Key to potential clients, the discussion inevitably turns to who is currently handling a company’s content marketing — and what mix of that company’s overall marketing budget and staffing issues should be absorbed in-house as opposed to being outsourced.
When there are corporate mergers or budget cuts, in-house marketing teams are among the first to take a hit, and the remaining skeleton crew may find themselves with more responsibilities than are reasonable (or possible) to implement. Perhaps you have a small start-up company with no internal resources to handle marketing efforts, and you are confused about what agencies to hire for what services? Or maybe you’re even reading this as an agency, seeking a creative partner to help share the writing workload for your clients?
Enter Shift Key for all of your content marketing needs.
While all of our writers are trained journalists, some of us also have experience on the brand side and have been a part of in-house marketing teams ourselves — we’ve been there and understand the pressures of accomplishing major goals with limited staff.
In fact, that’s why we do what we do.
Shift Key’s writers from around the country have backgrounds and areas of expertise as colorful as we are characters — and we deliver high quality content, on-time, within budget.
When it comes to content marketing, read more about why outsourcing is “in.”
http://www.searchenginejournal.com/house-outsourcing-better-solution-content/126246/
At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants – whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.