Reimagining ‘content marketing’ for your brand

Reimagining ‘content marketing’ for your brand

Have you ever thought that your brand isn’t a fit for content marketing? Or when we talk about brands as publishers, maybe you have the perception that your industry is “too boring to blog” or to fit into one of the other more traditional buckets that is typically...
Hold on to your SEO, Mobilegeddon is here!

Hold on to your SEO, Mobilegeddon is here!

It’s the dawn of Mobilegeddon. Is your website’s SEO ranking burning in the rubble or rising like a phoenix from the ash? Today, Tuesday, April 21, an edit to Google’s mobile search algorithm went live, changing the rank in which websites are listed. The new formula...
Tips for visuals with social media

Tips for visuals with social media

If a picture is really worth a thousand words, what does that buy us in the world of content marketing? Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for...
Why you need a style guide

Why you need a style guide

What exactly is a style guide, and how can your company’s communication efforts benefit from creating and implementing one? A style guide is a set of writing and design standards that should be applied to create a cohesive look and feel among all written...