What’s in a name?

What’s in a name?

Earlier this month, the world waited to catch a glimpse of the U.K.’s new royal baby. Once the baby “princess” made her debut on May 2, speculation and even bets ensued on what royal names would be chosen. Two days later, the official name was released, Her Royal...
Reimagining ‘content marketing’ for your brand

Reimagining ‘content marketing’ for your brand

Have you ever thought that your brand isn’t a fit for content marketing? Or when we talk about brands as publishers, maybe you have the perception that your industry is “too boring to blog” or to fit into one of the other more traditional buckets that is typically...
Hold on to your SEO, Mobilegeddon is here!

Hold on to your SEO, Mobilegeddon is here!

It’s the dawn of Mobilegeddon. Is your website’s SEO ranking burning in the rubble or rising like a phoenix from the ash? Today, Tuesday, April 21, an edit to Google’s mobile search algorithm went live, changing the rank in which websites are listed. The new formula...