If a picture is really worth a thousand words, what does that buy us in the world of content marketing? Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for...
What exactly is a style guide, and how can your company’s communication efforts benefit from creating and implementing one? A style guide is a set of writing and design standards that should be applied to create a cohesive look and feel among all written...
When describing what we do at Shift Key to potential clients, the discussion inevitably turns to who is currently handling a company’s content marketing — and what mix of that company’s overall marketing budget and staffing issues should be absorbed in-house as...
And…they’re off! (Officially, that is.) Senator Ted Cruz announced his candidacy for President earlier this week, beginning the parade of candidates we’ll be hearing from in the coming weeks and months. It’s early in the Presidential election season (even though...
In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty. There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do...
