If a picture is really worth a thousand words, what does that buy us in the world of content marketing?
Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for content with relevant images.
As journalists, we tend to initially think of content marketing in terms of written deliverables, which we execute in a wide variety of uses and mediums, depending on the client and their needs. We’re receiving feedback and questions recently from clients regarding social media in particular — that it can feel overwhelming to execute from a time management perspective and now, how to keep up with the increasingly demanding visuals which seem almost required as of late. The choices include photographs, illustrations, memes, charts or graphs, infographics, videos and more.
What are some things that work when pairing visual assets with social media?
We’ve read many articles that pertain to the above questions or concerns, and we’re liking the useful tips in this article — 3 Proven Ways to Use Visuals in Your Social Media Strategy:
- infographics and flow charts
- images in posts
- optimized dimensions for avatars and headers.
The article is also chock-full of resources via embedded links. In particular, check out links to the best sizes for sharing images on the various social media platforms and this complete guide to creating stellar visual content with sections on where to find stock photography and how to design your own graphics. The image for this blog was designed with Canva, for example, no. 1 on their list of featured tools for creating your custom visual content.
At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants – whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.