When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part. Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and...
Millions of students across the country are preparing to say farewell to youth and hello to the world of adulthood. Although graduation is a joyous celebration and a major event in life, there’s more to the commencement ceremony than just throwing a mortarboard in the...
As the first in our three-part “trend watcher” series last Friday, we asked what role social media has played in questioning our traditionally held standards of beauty. Particularly, who or what is leading the charge — what almost seems a movement as of late — saying...
