The state of content marketing

The state of content marketing

When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part.  Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and consistent” content to help companies attract and retain customers. “Content marketing” was first bounced around as a term in the late ...[Read More]

Pomp and Circumstance: Graduating to a better content marketing future

Pomp and Circumstance: Graduating to a better content marketing future

Millions of students across the country are preparing to say farewell to youth and hello to the world of adulthood. Although graduation is a joyous celebration and a major event in life, there’s more to the commencement ceremony than just throwing a mortarboard in the air. Students work hard for this one shining moment, but the work is far from complete. Whether they’re going on to college, or cre ...[Read More]

Tess: Upending stereotypes

Tess: Upending stereotypes

As the first in our three-part “trend watcher” series last Friday, we asked what role social media has played in questioning our traditionally held standards of beauty. Particularly, who or what is leading the charge — what almost seems a movement as of late — saying “we have had enough” when it comes to unrealistic media standards for women? We’re pretty sure a gal named Tess Holliday has somethi ...[Read More]