Optimize your LinkedIn for success

Optimize your LinkedIn for success

LinkedIn isn’t just for job hunters.   As the no. 2 social media destination where online adults are spending time*, LinkedIn is considered by many as the way to put social media to “work” — not only for your personal brand but to grow your company. Facebook is...
Four ways to win at email marketing

Four ways to win at email marketing

The ROI on email marketing is 4,300 percent, according to MyEmma, a thought leader on email marketing. So, here are four ways to make the most from your email marketing investment: 1) Create emails with a sense of urgency — a deal with a deadline. 2) Pair your sales...
Stop the ‘Internet’ presses! We mean ‘internet’

Stop the ‘Internet’ presses! We mean ‘internet’

Over the weekend, the Associated Press announced some 250 additions to their 2016 AP Stylebook during the American Copy Editors Society’s national conference in Portland. Some updates are minor, and some are blowing up the Internet — well, at least in writer and...
IAITS (TIL about Internet acronyms)

IAITS (TIL about Internet acronyms)

If video killed the radio star, what have smart phones and texting done to the English language? Like the telephone at the turn of the century, email’s rise to popularity in the mid 1990s blurred the lines between business and personal communication. Written...