Shift Key’s Ultimate LinkedIn Cheat Sheet

Shift Key's ultimate LinkedIn cheat sheet

LinkedIn is the world’s largest professional network, and last month, we shared the first round of tips to max out its potential for your business. To unlock our full list of things you may have not known about LinkedIn — the ultimate CliffsNotes cheat sheet — keep reading! 1) GO ALL-STAR: Whereas other social media platforms may encourage the use of emoticons and slang, it should go without ...[Read More]

Four ways to win at email marketing

4 ways to win at email marketing

The ROI on email marketing is 4,300 percent, according to MyEmma, a thought leader on email marketing. So, here are four ways to make the most from your email marketing investment: 1) Create emails with a sense of urgency — a deal with a deadline. 2) Pair your sales message with news folks can use — like a good cabbage salad recipe or something else that’s improved your life! 3) When someone signs ...[Read More]

Q&A with Shift Key’s Jan Risher: ‘Writer for a Day’ to alleviate content bottlenecks

Q&A with Shift Key’s Jan Risher: ‘Writer for a Day’ to alleviate content bottlenecks

We’ve recently shared a series on how to break through organizational bottlenecks to save companies time and money. You’ve heard how Pixelbrush, a web development agency, flips traditional timelines on their head with their new Daysite service, and how Exepron makes invisible constraints or bottlenecks “visible” with their project management software. In the finale of our t ...[Read More]

Q&A with Exepron’s John Thompson: Making the invisible ‘visible’


In part two of our three-part series on how to break through organizational bottlenecks, learn how project management software can make the invisible visible — decreasing production times and saving companies money.   Q&A with John Thompson, Co-Founder & COO of Exepron, a project management software solution based on Eli Goldratt’s Theory of Constraints Q: Tell us about your backgroun ...[Read More]

Breaking through bottlenecks: Pixelbrush


If you could save your company money, complete projects ahead of time and increase profits, where would you need to focus? Do you know where your biggest bottlenecks or pain points are occurring — and better yet, how do you fix them? According to the Project Management Institute: — Organizations waste $109 million for every $1 billion invested in projects and programs. — In 2014, only half of proj ...[Read More]

5 apps to keep New Year’s resolutions on track

pomodoro timer

The dust is just starting to settle on those well-intentioned New Year’s resolutions. Book reading lists have commenced (thanks for the lovely Amazon gift card, Secret Santa!). More parking spaces have opened up at the gym, with more to come by the end of the month. Despite our best Pinterest motivation boards, even inspirational memes have lost their glittery “New Year” luster. Resolu ...[Read More]

Lessons I learned in India and Nepal, ‘kindness and compassion’ challenge

Coconut water vendor asleep in Indian market.

by Jan Risher Lessons I’ve learned through traveling have largely defined my adulthood. For two weeks in November, eight other ladies and I have traipsed around India and Nepal. I was reminded of old lessons I thought I had down pat — and learned new ones that I didn’t see coming. I love being in foreign places. I love that feeling of not really knowing what’s going on and working hard to connect ...[Read More]

4 keys to remembering names

4 keys to remembering names

by Jan Risher In celebration of Shift Key’s one-year anniversary earlier this month, we’d like to share some tips that have helped make us better people — these are also tips that should come in handy during the busiest time of year for social and holiday gatherings. Research says that one of our greatest fears is to forget a name mid introduction. I have experienced such shaming and agree that it ...[Read More]

How to make your last name plural

how to make your last name plural holiday cards

It’s the most wonderful time of the year for sending holiday cards to friends, family and clients — and unfortunately one of the most embarrassing times to commit crimes against the misuse of apostrophes. Imagine the horror to realize — only after mailing paper cards or pressing “send” on your digital ones — that you mistakingly made your last name possessive. Since most people sign cards on behal ...[Read More]

10 “tech” tricks for photos to boost SEO, CTR

10 tech tricks for photos to boost SEO, CTR

Content containing visuals yields more user interaction across all mediums, and earlier this week we shared 12 tips from pro photographers to take better digital photographs, from an artistic perspective, on your camera or mobile device. While everyone loves a beautiful looking image, we would be remiss if we didn’t present the other side of the coin — the technical one. Here are 10 back-end ...[Read More]