60 percent of consumers feel more positive about a company after reading custom content on its site. Interesting content is one of the top reasons people follow brands on social media. 90 percent of consumers find custom content useful, and 78 percent believe that...
Let’s face it. Most of us are addicted to technology. If you’re reading this, chances are you own a smartphone, perhaps a smartwatch or other “wearable” where you incessantly check your email. And, you are likely one of the three-fourths of online adults who are on...
I admit it. I have a few “quirky” OCD tendencies. Just ask my poor husband or a couple former roomates who have described me as the “Monica” (from the Friends sitcom) level of neuroticism when it comes to house cleaning standards. After reading this...
According to a Microsoft study, in the last 10 to 15 years the average attention span of a consumer has decreased to eight seconds. That’s less than a goldfish. This is down four seconds or one-third since 2000, and the study says digital technology is largely to...
Take a look at your inbox. If you’re anywhere close to the average business user, you send and receive around 125 emails a day. The total number of worldwide email users stands at over 4.1 billion, with over 108.7 billion emails sent and received each day, according...
