Monitor your brand’s online presence

Monitor your brand’s online presence

I’m going to date myself with this one, but part of my first job after college was to open and categorize a big packet of newspaper clippings that came into our office every few days. We subscribed to a “clipping service,” which used to be the only surefire way to...
Does your (Facebook Page) content make the cut?

Does your (Facebook Page) content make the cut?

Yesterday, Facebook announced changes to its News Feed that are more significant than you might imagine, especially in the world of what we do here at Shift Key — content marketing. Read the full alert from Facebook:...
Expand your digital footprint

Expand your digital footprint

So … carbon footprints, ecological footprints, and now you’re telling me we have to worry about a digital footprint, too? If you’re reading this, you already know more about digital footprints than you might think! What exactly is a digital footprint? And,...
Lights, Camera, Action on Social Media Day

Lights, Camera, Action on Social Media Day

If you’ve seen our recent calendar, offered as a free download in our last e-newsletter, you already know that yesterday was National Camera Day, and today, June 30, is World Social Media Day. Most of us have read or experienced first-hand that visuals — be they...