YouTube ads you’ll actually want to watch

YouTube ads you’ll actually want to watch

Geico is known for their humorous ads, sometimes even bordering on the bizarre. They’ve employed a lively cast of characters through the years — Maxwell the animated pig with his annoying squeal and penchant for pinwheels (what did this have to do with anything?), their gecko lizard mascot, and let’s not forget the Geico caveman, who even started his own Facebook page and Twitter accou ...[Read More]

Tess: Upending stereotypes

Tess: Upending stereotypes

As the first in our three-part “trend watcher” series last Friday, we asked what role social media has played in questioning our traditionally held standards of beauty. Particularly, who or what is leading the charge — what almost seems a movement as of late — saying “we have had enough” when it comes to unrealistic media standards for women? We’re pretty sure a gal named Tess Holliday has somethi ...[Read More]

Now is the time to invest in content marketing

Now is the time to invest in content marketing

In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty. There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do they exert a huge influence on older generations’ consumer purchases, but they command about a trillion dollars in direct buying power ...[Read More]

Lifting the veil: What women really look like

Lifting the veil: What women really look like

Last Friday we blogged about Photoshop turning 25 and marveled at how far we have come with technology during that time. But we would be remiss not to touch on the dark side of how Photoshop has contributed to unrealistic perfectionism with all things visual in advertising images, including those of the human physique. Yes, we’re referring to the love/hate relationship we seem to have as a culture ...[Read More]

It all starts with a story…

It all starts with a story…

Forbes’ #1 actionable tip for content marketers says that it all starts with good storytelling, and we couldn’t agree more here at Shift Key. http://www.forbes.com/sites/sujanpatel/2015/02/18/9-actionable-content-marketing-tips-from-top-industry-experts/ While we’re always busy writing, we’ve also been deep in strategy meetings for a variety of clients the past couple of weeks (immersed in their # ...[Read More]

Is it real — or is it Photoshopped?

Is it real — or is it Photoshopped?

by Stacey Lee Boyett About this time in 1990, Milli Vanilli, slap bracelets and L.A. Gear tennis shoes were all the rage, and moviegoing audiences were anticipating the release of Pretty Woman, starring an up and coming actress named Julia Roberts. This was also the year Adobe’s Photoshop was born. Technology seemed so simple then. Students took typing courses on electric typewriters or comp ...[Read More]

Apple Car: The next medium for content marketing?

Apple Car: The next medium for content marketing?

by Stacey Lee Boyett The Wall Street Journal leaked late last week that Apple is entering the automobile sector with what has since been dubbed the “Apple car.” This is but the latest in a string of Silicon Valley and Motor City marriages with product development efforts, with Google unveiling its self-driving car last year and even rumors of a Facebook drone in development.   The person at the he ...[Read More]