Lifting the veil: What women really look like

Lifting the veil: What women really look like

Last Friday we blogged about Photoshop turning 25 and marveled at how far we have come with technology during that time. But we would be remiss not to touch on the dark side of how Photoshop has contributed to unrealistic perfectionism with all things visual in advertising images, including those of the human physique. Yes, we’re referring to the love/hate relationship we seem to have as a culture ...[Read More]

It all starts with a story…

It all starts with a story…

Forbes’ #1 actionable tip for content marketers says that it all starts with good storytelling, and we couldn’t agree more here at Shift Key. http://www.forbes.com/sites/sujanpatel/2015/02/18/9-actionable-content-marketing-tips-from-top-industry-experts/ While we’re always busy writing, we’ve also been deep in strategy meetings for a variety of clients the past couple of weeks (immersed in their # ...[Read More]

Is it real — or is it Photoshopped?

Is it real — or is it Photoshopped?

by Stacey Lee Boyett About this time in 1990, Milli Vanilli, slap bracelets and L.A. Gear tennis shoes were all the rage, and moviegoing audiences were anticipating the release of Pretty Woman, starring an up and coming actress named Julia Roberts. This was also the year Adobe’s Photoshop was born. Technology seemed so simple then. Students took typing courses on electric typewriters or comp ...[Read More]

You like me: 4 lessons the Oscars offer

You like me: 4 lessons the Oscars offer

by Joelle Polisky From a content marketing standpoint, here are four lessons you can take away from the Oscars. Build your fan base. Which actor has the biggest social following? Many celebrities increase their fan base by taking the time to share personal pictures and posts every day. The same holds true for content marketing. Devising a consistent content calendar is crucial for marketers to bui ...[Read More]

Apple Car: The next medium for content marketing?

Apple Car: The next medium for content marketing?

by Stacey Lee Boyett The Wall Street Journal leaked late last week that Apple is entering the automobile sector with what has since been dubbed the “Apple car.” This is but the latest in a string of Silicon Valley and Motor City marriages with product development efforts, with Google unveiling its self-driving car last year and even rumors of a Facebook drone in development.   The person at the he ...[Read More]

5 lessons Mardi Gras taught me about marketing 

5 lessons Mardi Gras taught me about marketing 

by Doug Gruse Stake out your territory. During Mardi Gras, location is everything. Every family has a favorite spot to view the parades, and they often claim it early in the day to make sure nobody encroaches on their festive real estate along the route. To get ahead in business, you have to adopt a similar strategy. Find your niche and market yourself as the leader in your chosen field. If you do ...[Read More]

Google boss warns of a digital dark age

Google boss warns of a digital dark age

As technology marches forward, do we run the risk of entering a digital dark age or “forgotten century,” as Google vice-president, Vint Cerf, warned at a conference in San Jose, California, last week. With so much emphasis and money put on developing new, better, faster software and hardware and so little put on managing all the information stored in what we used last year, Cerf has a ...[Read More]

Content that could make you fall in love. Really.

Content that could make you fall in love. Really.

Want to gear up for the ultimate Valentine’s Day experiment? All you’ve got to do is ask another person (of your targeted sexual orientation) 36 questions and be willing to answer them yourself. Could be worth a try — even for couples who have been together for a while and want to rekindle what it was that brought them together initially. Maybe you’d like to be in love and have s ...[Read More]

Van Damme explodes into content marketing

Van Damme explodes into content marketing

How does an aging action star make an explosive entrance into the world of content marketing and create Internet buzz? He does this: Want to make a movie with Jean Claude Van Damme? Go right ahead. Use the scenes he’s shot against green screen and create your own. We can’t wait to see the results.    

3 keys to solid content marketing

3 keys to solid content marketing

If you’re still wondering what content marketing is and how it could improve your business or organization’s efforts, know that the best content marketing is not smoke and mirrors. Instead, it is substance over sizzle. 1) The best content marketing focuses on providing useful information and adding value for the customer and the customer’s experience over razzle-dazzle brand prom ...[Read More]