Lifting the veil: What women really look like

Lifting the veil: What women really look like

Last Friday we blogged about Photoshop turning 25 and marveled at how far we have come with technology during that time. But we would be remiss not to touch on the dark side of how Photoshop has contributed to unrealistic perfectionism with all things visual in...
It all starts with a story…

It all starts with a story…

Forbes’ #1 actionable tip for content marketers says that it all starts with good storytelling, and we couldn’t agree more here at Shift Key. http://www.forbes.com/sites/sujanpatel/2015/02/18/9-actionable-content-marketing-tips-from-top-industry-experts/ While we’re...
Is it real — or is it Photoshopped?

Is it real — or is it Photoshopped?

by Stacey Lee Boyett About this time in 1990, Milli Vanilli, slap bracelets and L.A. Gear tennis shoes were all the rage, and moviegoing audiences were anticipating the release of Pretty Woman, starring an up and coming actress named Julia Roberts. This was also the...
You like me: 4 lessons the Oscars offer

You like me: 4 lessons the Oscars offer

by Joelle Polisky From a content marketing standpoint, here are four lessons you can take away from the Oscars. Build your fan base. Which actor has the biggest social following? Many celebrities increase their fan base by taking the time to share personal pictures...
Apple Car: The next medium for content marketing?

Apple Car: The next medium for content marketing?

by Stacey Lee Boyett The Wall Street Journal leaked late last week that Apple is entering the automobile sector with what has since been dubbed the “Apple car.” This is but the latest in a string of Silicon Valley and Motor City marriages with product development...