Forbes’ #1 actionable tip for content marketers says that it all starts with good storytelling, and we couldn’t agree more here at Shift Key.

http://www.forbes.com/sites/sujanpatel/2015/02/18/9-actionable-content-marketing-tips-from-top-industry-experts/

While we’re always busy writing, we’ve also been deep in strategy meetings for a variety of clients the past couple of weeks (immersed in their #5 suggestion — “think(ing) about content promotion first,” but we loved several of Forbes’ other tips as well).

Which content marketing tip is your favorite and why?

 

At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants – whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.