Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we...
10 “tech” tricks for photos to boost SEO, CTR

10 “tech” tricks for photos to boost SEO, CTR

Content containing visuals yields more user interaction across all mediums, and earlier this week we shared 12 tips from pro photographers to take better digital photographs, from an artistic perspective, on your camera or mobile device. While everyone loves a...
Uncle Sam WANTS YOU … to review him on Yelp

Uncle Sam WANTS YOU … to review him on Yelp

Large corporations and bureaucracies generally get a bad rap when it comes to customer service — many with good reason. As for customer service when it comes to government bureaucracies? You’d be hard pressed to find five-star reviews on Yelp. Federal agencies are...
Expand your digital footprint

Expand your digital footprint

So … carbon footprints, ecological footprints, and now you’re telling me we have to worry about a digital footprint, too? If you’re reading this, you already know more about digital footprints than you might think! What exactly is a digital footprint? And,...
The social media train has left the station

The social media train has left the station

We mentioned in our e-newsletter and in a blog a couple weeks ago 14 ways that content marketing has changed the business world. We have received many inquiries as follow-up from this, particularly about social network marketing efforts and how they should factor into...