A client on death row: Advocacy PR

A client on death row: Advocacy PR

In the spring of 2016, Kacey Keeton, a federal defender in the state of Alabama, approached Shift Key about doing public relations work for one of her clients who was facing execution. Keeton explained that a non-profit her office had formed would pay for Shift Key’s services. After reviewing the unusual opportunity, the Shift Key team decided to jump in. After all, we are major fans of social jus ...[Read More]

The state of content marketing

The state of content marketing

When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part.  Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and consistent” content to help companies attract and retain customers. “Content marketing” was first bounced around as a term in the late ...[Read More]

So, what does Shift Key do anyway?

So, what does Shift Key do anyway?

Thanks for showing your support for Shift Key on Facebook. If you’re still wondering, “What is it exactly that Shift Key does?” The easy answer is, “We write stuff, all kinds of stuff. We write what most people find difficult to create. You know the headlines and/or blocks of text that slow projects down to a grinding halt? That’s what we do. We create content, build ...[Read More]

How to win with content marketing in 2015

How to win with content marketing in 2015

We are believers in content marketing — and what it can do for businesses of all sizes. Check out John Hall’s thoughts, published in Forbes, about content marketing winners and losers of the last year. Hall contends that smaller brands do content marketing better than most bigger brands. He offers five ways big brands can redeem themselves this year from their content marketing gaffes in 201 ...[Read More]