Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we love about it: 1. Raise your hand if you’d heard of James Corden and his show prior to this video. No? Win for whomever in that ...[Read More]

10 “tech” tricks for photos to boost SEO, CTR

10 tech tricks for photos to boost SEO, CTR

Content containing visuals yields more user interaction across all mediums, and earlier this week we shared 12 tips from pro photographers to take better digital photographs, from an artistic perspective, on your camera or mobile device. While everyone loves a beautiful looking image, we would be remiss if we didn’t present the other side of the coin — the technical one. Here are 10 back-end ...[Read More]

Being ‘in the flow’

There’s being in the flow with your work colleagues, and then there is this: När du och dina kollegor har flow på jobbet Posted by Nyheter24 on Sunday, September 13, 2015   Psychologist Mihály Csíkszentmihályi describes the mental state of “flow” as “being completely involved in an activity for its own sake. … Your whole being is involved, and you’re using your s ...[Read More]

Banking commercials do ‘funny’ a la Christopher Guest

Banking commercials do ‘funny’ a la Christopher Guest

If you watched the premiere of CBS’s new “Late Show with Stephen Colbert” last night, then you may have already seen the first in a new series of Bank of America TV commercials. The spot was called “Pillars,” and it may have left you scratching your head. Remember our blog last week about how we’ve all likely sat through work meetings that should have been email ...[Read More]

How to skin a watermelon

How to skin a watermelon

Here’s to one last fling of summer (and a little content marketing thrown in for good measure). Who doesn’t want to know how to skin a watermelon? Here at Shift Key, we are fans of the watermelon — and were pleased to learn this fine trick to show off to our friends at our Labor Day soirees. Check it out and see if you aren’t amazed at their ninja-content marketing skills. Click ...[Read More]

Memetastic humor in Presidential race, debate

The first 2016 U.S. Presidential debate aired last night, with 17(!) GOP hopefuls divided into two separate debates and live broadcasts. The impact of social media on the election has been fascinating to observe thus far, and its presence on the debate was no exception, with shared drinking games or bingo cards circulating earlier in the week, Fox News partnering with Facebook (its lowercase “f” l ...[Read More]

Celebrate a little piece of (drunk) history

Celebrate a little piece of (drunk) history

What’s more American than creating content by telling tales about America — while drunk? Not much. Here’s an American Revolution snippet from Comedy Central’s hit series, “Drunk History,” which is based on the popular web series, Drunk History — a liquored-up narration of our nation’s history. Comedy Central’s host, Derek Waters, along with an ever-changin ...[Read More]

Lights, Camera, Action on Social Media Day

Lights, Camera, Action on Social Media Day

If you’ve seen our recent calendar, offered as a free download in our last e-newsletter, you already know that yesterday was National Camera Day, and today, June 30, is World Social Media Day. Most of us have read or experienced first-hand that visuals — be they photos, videos, charts, infographics, cartoons or what have you — significantly increase click-through-rates and engagement with so ...[Read More]

The science, emotion and personality traits associated with colors

The science, emotion and personality traits associated with colors

To wind down your work week, we thought it would be interesting to share this popular and entertaining article from Buffer about the science of color in marketing choices. See if you can guess the online brands, just based on their colors: https://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue And to head into the weekend with more fun and a bit of introspection, ask th ...[Read More]

Tips for visuals with social media

Tips for visuals with social media

If a picture is really worth a thousand words, what does that buy us in the world of content marketing? Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for content with relevant images. As journalists, we tend to initially think of content marketing in terms of written deliverables, which ...[Read More]