Being ‘in the flow’

There’s being in the flow with your work colleagues, and then there is this:

Psychologist Mihály Csíkszentmihályi describes the mental state of “flow” as “being completely involved in an activity for its own sake. … Your whole being is involved, and you’re using your skills to the utmost.”

The experience of “flow” manifests itself in different ways for different people, ranging from sports like running or tennis, to creative expression such as, well, writing.

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At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants — whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.