‘Water just tastes better from a BOMSHBEE glass’

Shift Key client, BOMSHBEE, is gaining momentum in the world of tableware design. Making a splash at the Aug. 11-14 NY NOW, BOMSHBEE owners, William and Anthony Lau, are celebrating the company’s one-year anniversary and earned the designation of finalist in NY NOW’s...

Tell your story and expand your market: Shift Key can show you how

At Shift Key, we know how to uncover and tell your story. Press releases work and earned media still plays a major role in gaining recognition and creating revenue for companies. Being proactive in telling an organization’s story elevates the whole marketing strategy....

Choose the perfect Holiday Greeting

The time has once again arrived to draft your business’ holiday greetings. If you’re struggling to choose the greeting “card” that will bring your customers cheer, we’ve compiled some helpful ideas. Whether you want to send an...

QUESTIONS AND ANSWERS WITH THE AUTHOR

Jan Risher’s book Looking to the Stars from Old Algiers and Other Long Stories Short was released Tuesday, Oct. 9. Risher’s long-awaited collection of weekly newspaper columns is available in print and online. In celebration of the release, we wanted to...
‘Look, Ma, no hands!’ Tesla’s autopilot works

‘Look, Ma, no hands!’ Tesla’s autopilot works

Maybe you’re anxiously awaiting the car that will drive itself. Tesla’s newest upgrade doesn’t allow the car to drive itself, but it does offer the “Look, Ma, no hands” feature — as well as parallel parking. Both of those features work...