A client on death row: Advocacy PR

A client on death row: Advocacy PR

In the spring of 2016, Kacey Keeton, a federal defender in the state of Alabama, approached Shift Key about doing public relations work for one of her clients who was facing execution. Keeton explained that a non-profit her office had formed would pay for Shift Key’s services. After reviewing the unusual opportunity, the Shift Key team decided to jump in. After all, we are major fans of social jus ...[Read More]

‘Look, Ma, no hands!’ Tesla’s autopilot works

‘Look, Ma, no hands!’ Tesla’s autopilot works

Maybe you’re anxiously awaiting the car that will drive itself. Tesla’s newest upgrade doesn’t allow the car to drive itself, but it does offer the “Look, Ma, no hands” feature — as well as parallel parking. Both of those features work lightyears better than the content ‘bots create. You know the gobbletygook that is for content for content’s sake. Some th ...[Read More]

Looking toward the stars from Old Algiers

Looking toward the stars from Old Algiers

All hope isn’t lost — and this is how I know. On Thursday, my husband and I drove to New Orleans and sat on a bench in Jackson Square waiting. My husband didn’t mind carrying the oversized gift bag containing a small red telescope, glow-in-the-dark ceiling stars, copies of “Diary of a Wimpy Kid” and “The Lightning Thief.” I had never met the young man I had bought the gifts for, but amidst all the ...[Read More]

Uncle Sam WANTS YOU … to review him on Yelp

Uncle Sam WANTS YOU … to review him on Yelp

Large corporations and bureaucracies generally get a bad rap when it comes to customer service — many with good reason. As for customer service when it comes to government bureaucracies? You’d be hard pressed to find five-star reviews on Yelp. Federal agencies are trying to change that and will begin responding to reviews in an effort to improve government “customer satisfaction.” If you search “U ...[Read More]

G is for Google

G is for Google

In an announcement that might inspire you to reevaluate your own approach to things, Larry Page, Google CEO, announced Monday that there were some changes going on around here. In a letter on behalf of himself and Sergey Brin, his fellow Google cofounder, Page explained the major overhaul of the status quo at Google citing the primary reason as tendency toward complacency when companies get too co ...[Read More]

Keep hope alive

Keep hope alive

Many of us who live in Lafayette, Louisiana — where Shift Key is based — are emotionally exhausted by now. The tragic, senseless events of last Thursday night at our local movie theater continue to crush us as a community and as friends of victims. When tragedies of this magnitude occur, there is no instruction booklet for what to do or how to respond. Maybe it was because I had to explain all of ...[Read More]

Quirky secrets of success

Quirky secrets of success

I admit it. I have a few “quirky” OCD tendencies. Just ask my poor husband or a couple former roomates who have described me as the “Monica” (from the Friends sitcom) level of neuroticism when it comes to house cleaning standards. After reading this article however, Nine Weird Habits of Highly Successful Business Leaders, I may not be neurotic enough. Some of their habits are tru ...[Read More]

Hiring practices “going ‘digital’ native”

Hiring practices “going ‘digital’ native”

Last week, I wrote about how apparently using Times New Roman on your résumé may signal you are out of touch. When you are searching for work, it seems that you now have to be concerned with whether you are a “digital native” as well. If you’ve recently seen this term on a job description, it’s just the latest ploy to cleverly mask age discrimination according to recent articles in Fortune and The ...[Read More]

A good reminder in work and play — taught to Shift Key CEO by a Buddhist monk

A good reminder in work and play — taught to Shift Key CEO by a Buddhist monk

Shift Key CEO Jan Risher wrote a piece below that doesn’t have as much to do with content as it does with living and being. Check it out: While celebrating Festival International, my family inherited a Buddhist monk. To explain, he and I have met before. He’s a dear man from Nepal. A friend was hosting him around Festival where he had spoken at an event. Our unexpected group walked around to ...[Read More]

Fonts, résumés … and emoticons? Oh my!

We have touched on fonts as part of a company’s overall branding efforts with regard to style guides. But when it comes to résumés, what font are you using to brand your personal image? According to this recent NPR article, Times New Roman is the equivalent of wearing sweatpants to an interview, but emoticons may now be acceptable. What font do you use on the latest version of your résumé an ...[Read More]