Maybe you’re anxiously awaiting the car that will drive itself. Tesla’s newest upgrade doesn’t allow the car to drive itself, but it does offer the “Look, Ma, no hands” feature — as well as parallel parking. Both of those features work lightyears better than the content ‘bots create. You know the gobbletygook that is for content for content’s sake.

Some things still demand the elbow grease, and content is one of those things. To truly increase your SEO, your website has to feature thoughtful, well-written material.

Click here to watch Tesla’s autopilot test drive.

At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants — whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.