The state of content marketing

The state of content marketing

When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part.  Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and consistent” content to help companies attract and retain customers. “Content marketing” was first bounced around as a term in the late ...[Read More]

IAITS (TIL about Internet acronyms)

Internet acronyms

If video killed the radio star, what have smart phones and texting done to the English language? Like the telephone at the turn of the century, email’s rise to popularity in the mid 1990s blurred the lines between business and personal communication. Written language started to mimic speech more closely. Email gave way to IMs (platforms like AOL Instant Messenger were among the first), which ...[Read More]

5 apps to keep New Year’s resolutions on track

pomodoro timer

The dust is just starting to settle on those well-intentioned New Year’s resolutions. Book reading lists have commenced (thanks for the lovely Amazon gift card, Secret Santa!). More parking spaces have opened up at the gym, with more to come by the end of the month. Despite our best Pinterest motivation boards, even inspirational memes have lost their glittery “New Year” luster. Resolu ...[Read More]

Content marketing in the most ‘Ironic’ of places

Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we love about it: 1. Raise your hand if you’d heard of James Corden and his show prior to this video. No? Win for whomever in that ...[Read More]

Do you LOL or ‘haha’? What your e-laughter says about you

Facebook observed data for one week on wall posts and comments, and they recently shared a fascinating study about how age, gender and geography play into how we use laughter online. The data revealed that most people ages 13 to 70 are using “haha” or longer variations thereof (51 percent), followed by emojis (33.7 percent). Less common were “hehe” (13.1 percent) and “lol” at only 1.9 percent. Thi ...[Read More]

G is for Google

G is for Google

In an announcement that might inspire you to reevaluate your own approach to things, Larry Page, Google CEO, announced Monday that there were some changes going on around here. In a letter on behalf of himself and Sergey Brin, his fellow Google cofounder, Page explained the major overhaul of the status quo at Google citing the primary reason as tendency toward complacency when companies get too co ...[Read More]

14 things businesses should know …

14 things businesses should know …

60 percent of consumers feel more positive about a company after reading custom content on its site. Interesting content is one of the top reasons people follow brands on social media. 90 percent of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with them. 70 percent of consumers say content mar ...[Read More]

Eight tips for writing headlines

Eight tips for writing headlines

According to a Microsoft study, in the last 10 to 15 years the average attention span of a consumer has decreased to eight seconds. That’s less than a goldfish. This is down four seconds or one-third since 2000, and the study says digital technology is largely to blame. Smartphones and digital content aren’t going anywhere, though. As a team of journalists who specialize in content marketing, we&# ...[Read More]

The social media train has left the station

The social media train has left the station

We mentioned in our e-newsletter and in a blog a couple weeks ago 14 ways that content marketing has changed the business world. We have received many inquiries as follow-up from this, particularly about social network marketing efforts and how they should factor into a brand’s overall marketing plans. 74% of online* adults use social networking sites, according to Pew Research. Let me repeat that ...[Read More]