When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part. Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and...
If video killed the radio star, what have smart phones and texting done to the English language? Like the telephone at the turn of the century, email’s rise to popularity in the mid 1990s blurred the lines between business and personal communication. Written...
The dust is just starting to settle on those well-intentioned New Year’s resolutions. Book reading lists have commenced (thanks for the lovely Amazon gift card, Secret Santa!). More parking spaces have opened up at the gym, with more to come by the end of the month....
Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we...
With the Google logo redesign that was unveiled yesterday, it got us thinking — how often should you refresh your logo? If you look at Google as a case study, they’ve employed a similar, basic font in the four primary colors on a white background throughout their...
