Facebook observed data for one week on wall posts and comments, and they recently shared a fascinating study about how age, gender and geography play into how we use laughter online. The data revealed that most people ages 13 to 70 are using “haha” or longer...
In an announcement that might inspire you to reevaluate your own approach to things, Larry Page, Google CEO, announced Monday that there were some changes going on around here. In a letter on behalf of himself and Sergey Brin, his fellow Google cofounder, Page...
60 percent of consumers feel more positive about a company after reading custom content on its site. Interesting content is one of the top reasons people follow brands on social media. 90 percent of consumers find custom content useful, and 78 percent believe that...
According to a Microsoft study, in the last 10 to 15 years the average attention span of a consumer has decreased to eight seconds. That’s less than a goldfish. This is down four seconds or one-third since 2000, and the study says digital technology is largely to...
We mentioned in our e-newsletter and in a blog a couple weeks ago 14 ways that content marketing has changed the business world. We have received many inquiries as follow-up from this, particularly about social network marketing efforts and how they should factor into...
