Shift Key’s Ultimate LinkedIn Cheat Sheet

Shift Key's ultimate LinkedIn cheat sheet

LinkedIn is the world’s largest professional network, and last month, we shared the first round of tips to max out its potential for your business. To unlock our full list of things you may have not known about LinkedIn — the ultimate CliffsNotes cheat sheet — keep reading! 1) GO ALL-STAR: Whereas other social media platforms may encourage the use of emoticons and slang, it should go without ...[Read More]

Stop the ‘Internet’ presses! We mean ‘internet’

AP goes lowercase with internet

Over the weekend, the Associated Press announced some 250 additions to their 2016 AP Stylebook during the American Copy Editors Society’s national conference in Portland. Some updates are minor, and some are blowing up the Internet — well, at least in writer and editor circles online. If you have a digital subscription to apstylebook.com, you may have already noticed some of the updates as they’ve ...[Read More]

4 keys to remembering names

4 keys to remembering names

by Jan Risher In celebration of Shift Key’s one-year anniversary earlier this month, we’d like to share some tips that have helped make us better people — these are also tips that should come in handy during the busiest time of year for social and holiday gatherings. Research says that one of our greatest fears is to forget a name mid introduction. I have experienced such shaming and agree that it ...[Read More]

How to make your last name plural

how to make your last name plural holiday cards

It’s the most wonderful time of the year for sending holiday cards to friends, family and clients — and unfortunately one of the most embarrassing times to commit crimes against the misuse of apostrophes. Imagine the horror to realize — only after mailing paper cards or pressing “send” on your digital ones — that you mistakingly made your last name possessive. Since most people sign cards on behal ...[Read More]

10 “tech” tricks for photos to boost SEO, CTR

10 tech tricks for photos to boost SEO, CTR

Content containing visuals yields more user interaction across all mediums, and earlier this week we shared 12 tips from pro photographers to take better digital photographs, from an artistic perspective, on your camera or mobile device. While everyone loves a beautiful looking image, we would be remiss if we didn’t present the other side of the coin — the technical one. Here are 10 back-end ...[Read More]

Kiss bad PowerPoints bye-bye

Kiss bad PowerPoints bye-bye

All kinds of “YES” to this Seth Godin e-book we recently stumbled upon, “Really Bad PowerPoint (And How to Avoid It).” It’s available for download here: http://www.sethgodin.com/freeprize/reallybad-1.pdf We learned of the e-book through a SlideShare: http://www.slideshare.net/slidecomet/fix-your-really-bad-powerpoint-slidecomet-based-on-an-ebook-by-sethgodin … w ...[Read More]

How to skin a watermelon

How to skin a watermelon

Here’s to one last fling of summer (and a little content marketing thrown in for good measure). Who doesn’t want to know how to skin a watermelon? Here at Shift Key, we are fans of the watermelon — and were pleased to learn this fine trick to show off to our friends at our Labor Day soirees. Check it out and see if you aren’t amazed at their ninja-content marketing skills. Click ...[Read More]

En vs. em vs. hyphens

En vs. em vs. hyphens

I’m talking about dashes — the under-utilized cousin of parentheses and commas — and their often confused, more distant relative, the hyphen. Hyphens (-) are the easiest to type quickly on your computer or mobile keyboard. They’re just one keystroke, no shortcuts, no searching through special character menus, and therefore often over-used when a dash might actually be needed. There is a long and s ...[Read More]

Three things to make your next press conference better

Three things to make your next press conference better

(1) Don’t make it too sterile. Case in point: We assisted client One Acadiana with a press conference earlier today. The event was held inside Noble Plastics’ production site in Grand Coteau, Louisiana. The floor behind the press conference was in full operation throughout the press conference. Providing the noise doesn’t distract from the messaging (and it didn’t), these s ...[Read More]

Monitor your brand’s online presence

Monitor your brand’s online presence

I’m going to date myself with this one, but part of my first job after college was to open and categorize a big packet of newspaper clippings that came into our office every few days. We subscribed to a “clipping service,” which used to be the only surefire way to monitor mentions of a person or company in the media. Technology has made it possible to more easily and affordably increase your oppor ...[Read More]