Celebrate a little piece of (drunk) history

Celebrate a little piece of (drunk) history

What’s more American than creating content by telling tales about America — while drunk? Not much. Here’s an American Revolution snippet from Comedy Central’s hit series, “Drunk History,” which is based on the popular web series, Drunk...
Lights, Camera, Action on Social Media Day

Lights, Camera, Action on Social Media Day

If you’ve seen our recent calendar, offered as a free download in our last e-newsletter, you already know that yesterday was National Camera Day, and today, June 30, is World Social Media Day. Most of us have read or experienced first-hand that visuals — be they...
14 things businesses should know …

14 things businesses should know …

60 percent of consumers feel more positive about a company after reading custom content on its site. Interesting content is one of the top reasons people follow brands on social media. 90 percent of consumers find custom content useful, and 78 percent believe that...
The incredible ‘disappearing’ Internet

The incredible ‘disappearing’ Internet

Let’s face it. Most of us are addicted to technology. If you’re reading this, chances are you own a smartphone, perhaps a smartwatch or other “wearable” where you incessantly check your email. And, you are likely one of the three-fourths of online adults who are on...
Quirky secrets of success

Quirky secrets of success

I admit it. I have a few “quirky” OCD tendencies. Just ask my poor husband or a couple former roomates who have described me as the “Monica” (from the Friends sitcom) level of neuroticism when it comes to house cleaning standards. After reading this...
Eight tips for writing headlines

Eight tips for writing headlines

According to a Microsoft study, in the last 10 to 15 years the average attention span of a consumer has decreased to eight seconds. That’s less than a goldfish. This is down four seconds or one-third since 2000, and the study says digital technology is largely to...
When ‘best’ just isn’t good enough

When ‘best’ just isn’t good enough

Take a look at your inbox. If you’re anywhere close to the average business user, you send and receive around 125 emails a day. The total number of worldwide email users stands at over 4.1 billion, with over 108.7 billion emails sent and received each day, according...
The best things in life aren’t things

The best things in life aren’t things

I’ve heard it casually mentioned twice recently that scientific research proves experiences, not things, give us the most happiness. These couple of incidents paired with a related article that just landed in my Twitter feed? And, I think the universe is trying...
The social media train has left the station

The social media train has left the station

We mentioned in our e-newsletter and in a blog a couple weeks ago 14 ways that content marketing has changed the business world. We have received many inquiries as follow-up from this, particularly about social network marketing efforts and how they should factor into...