Outsourcing is ‘in’

Outsourcing is ‘in’

When describing what we do at Shift Key to potential clients, the discussion inevitably turns to who is currently handling a company’s content marketing — and what mix of that company’s overall marketing budget and staffing issues should be absorbed in-house as opposed to being outsourced. When there are corporate mergers or budget cuts, in-house marketing teams are among the first to take a hit, ...[Read More]

Four ways political candidates should think like content marketers

Four ways political candidates should think like content marketers

And…they’re off! (Officially, that is.) Senator Ted Cruz announced his candidacy for President earlier this week, beginning the parade of candidates we’ll be hearing from in the coming weeks and months. It’s early in the Presidential election season (even though it feels late in some places and regarding some candidates), but we believe there are lessons to be gleamed from applying basic ten ...[Read More]

Happy birthday to you!

Happy birthday to you!

Thanks to social media, birthdays now are celebrated on a whole different level. Instead of the meaningful, “HBD” message from friends, for your next birthday, why don’t you share this image on your social media of choice. Take a trip down Memory Lane and enjoy it with friends from then, now, there and here.

Supermodel Astronaut

Supermodel Astronaut

Media stereotypes about women are often discussed, and the needle on that barometer seems to skid into the red about every Victoria’s Secret Fashion Show. It reaches a pinnacle about the end of awards season in Hollywood — brutal commentary is at an all-time high, and flawless celebrities are crucified mercilessly for wearing the wrong hairstyle, color or style of dress. If you’re thinking these s ...[Read More]

Is it possible to over-communicate?

Is it possible to over-communicate?

Is it possible to over-communicate? The answer is yes. Are you guilty of never turning work off? If so, prepare for your creativity to plummet. To remain creative, we need to think about and do other things. Genealogy. Exercise. Knit. Read a good piece of fiction. Host a dinner party. Meditate. Cycle. Go antiquing. Visit a different country. Build a table. Call your mom. With the flexibility that ...[Read More]

Content creators ramp up for SXSW

Content creators ramp up for SXSW

In what world could Kate Spade, Senator Rand Paul and Snoop Dogg coexist as keynote speakers or panelists? That would be Austin, Texas — where being called “weird” is considered the highest form of flattery — home of the 29th annual South by Southwest (SXSW) Festival which is kicking off this weekend. With sessions beginning Friday morning, we were curious about this year’s trends, particularly wi ...[Read More]

YouTube ads you’ll actually want to watch

YouTube ads you’ll actually want to watch

Geico is known for their humorous ads, sometimes even bordering on the bizarre. They’ve employed a lively cast of characters through the years — Maxwell the animated pig with his annoying squeal and penchant for pinwheels (what did this have to do with anything?), their gecko lizard mascot, and let’s not forget the Geico caveman, who even started his own Facebook page and Twitter accou ...[Read More]

Tess: Upending stereotypes

Tess: Upending stereotypes

As the first in our three-part “trend watcher” series last Friday, we asked what role social media has played in questioning our traditionally held standards of beauty. Particularly, who or what is leading the charge — what almost seems a movement as of late — saying “we have had enough” when it comes to unrealistic media standards for women? We’re pretty sure a gal named Tess Holliday has somethi ...[Read More]

Now is the time to invest in content marketing

Now is the time to invest in content marketing

In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty. There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do they exert a huge influence on older generations’ consumer purchases, but they command about a trillion dollars in direct buying power ...[Read More]