When describing what we do at Shift Key to potential clients, the discussion inevitably turns to who is currently handling a company’s content marketing — and what mix of that company’s overall marketing budget and staffing issues should be absorbed in-house as...
And…they’re off! (Officially, that is.) Senator Ted Cruz announced his candidacy for President earlier this week, beginning the parade of candidates we’ll be hearing from in the coming weeks and months. It’s early in the Presidential election season (even though...
Thanks to social media, birthdays now are celebrated on a whole different level. Instead of the meaningful, “HBD” message from friends, for your next birthday, why don’t you share this image on your social media of choice. Take a trip down Memory...
Media stereotypes about women are often discussed, and the needle on that barometer seems to skid into the red about every Victoria’s Secret Fashion Show. It reaches a pinnacle about the end of awards season in Hollywood — brutal commentary is at an all-time high, and...
Is it possible to over-communicate? The answer is yes. Are you guilty of never turning work off? If so, prepare for your creativity to plummet. To remain creative, we need to think about and do other things. Genealogy. Exercise. Knit. Read a good piece of fiction....
