Content creators ramp up for SXSW

Content creators ramp up for SXSW

In what world could Kate Spade, Senator Rand Paul and Snoop Dogg coexist as keynote speakers or panelists? That would be Austin, Texas — where being called “weird” is considered the highest form of flattery — home of the 29th annual South by Southwest (SXSW) Festival...
YouTube ads you’ll actually want to watch

YouTube ads you’ll actually want to watch

Geico is known for their humorous ads, sometimes even bordering on the bizarre. They’ve employed a lively cast of characters through the years — Maxwell the animated pig with his annoying squeal and penchant for pinwheels (what did this have to do with...
Tess: Upending stereotypes

Tess: Upending stereotypes

As the first in our three-part “trend watcher” series last Friday, we asked what role social media has played in questioning our traditionally held standards of beauty. Particularly, who or what is leading the charge — what almost seems a movement as of late — saying...
Now is the time to invest in content marketing

Now is the time to invest in content marketing

In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty. There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do...