What we’ve learned so far…

What we’ve learned so far…

Sunday is Shift Key’s two-month anniversary. We’re excited about all the content marketing work that’s come our way thus far and looking toward the future with our shades firmly in place. We’ve already learned a couple of things along the way: – A rolling stone gathers less moss. Leaving the man has forced us to re-evaluate and take some different turns. Along the way ...[Read More]

We do more than create content.

We do more than create content.

We also like to make lemon crepes. And eat them. (Our CEO, Jan Risher, has written a weekly Sunday newspaper column since March 2002. Her column Sunday was about the lemon tree she planted a few years back and the lemon crepes she and her family make and enjoy, inspired by their trip to Paris a few years back.) Watching the video made us smile. Check it out at this link:  http://www.theadvertiser. ...[Read More]

People who are good at cocktail parties are also good at the Internet

People who are good at cocktail parties are also good at the Internet

Are you one of those people who is good at navigating cocktail parties, family gatherings and office meetings? If you are, chances are, according to research, that you’re better at the internet too. “That’s the word from Anita Woolley, a professor of organizational behavior and theory at Carnegie Mellon University. She’s been studying what it takes for groups to make smart decisions on ...[Read More]

Do certain fonts remind you of certain places?

Do certain fonts remind you of certain places?

Do certain fonts remind you of certain places? More pointedly, can a typeface really represent what’s unique about a city? Remco can de Craats thinks so. Van de Craats, co-owner of one of the a design firm in Eindhoven, Netherlands, has been tasked with coming up with a new typeface to represent his city. Eindhoven, he says, is a city “very much in transition.” According to an article in The Guard ...[Read More]

So, what does Shift Key do anyway?

So, what does Shift Key do anyway?

Thanks for showing your support for Shift Key on Facebook. If you’re still wondering, “What is it exactly that Shift Key does?” The easy answer is, “We write stuff, all kinds of stuff. We write what most people find difficult to create. You know the headlines and/or blocks of text that slow projects down to a grinding halt? That’s what we do. We create content, build ...[Read More]

You had me at bookbook, Ikea.

You had me at bookbook, Ikea.

Ikea has a bold new innovation in content marketing. You’ve got to see it to believe its many features and capabilities. To honor ideas like this, we’re having Swedish meatballs for lunch.

How to win with content marketing in 2015

How to win with content marketing in 2015

We are believers in content marketing — and what it can do for businesses of all sizes. Check out John Hall’s thoughts, published in Forbes, about content marketing winners and losers of the last year. Hall contends that smaller brands do content marketing better than most bigger brands. He offers five ways big brands can redeem themselves this year from their content marketing gaffes in 201 ...[Read More]

If you like clever, watch Jane the Virgin…

If you like clever, watch Jane the Virgin…

We’re glad the Golden Globes agree with us that Jane the Virgin is just as good as we believe it to be. It’s clever, funny, smart and full of heart. If you haven’t already, check it out. We believe it is sure to become a landmark show! Congrats, Gina Rodriguez on winning a Golden Globe — beating out Edie Falco and Julia Louis Dreyfus! The show is only eight episodes in and you ca ...[Read More]

6 tips to keep your press releases out of the recycle bin

6 tips to keep your press releases out of the recycle bin

by Doug Gruse In the digital age, sending your message out to the media is easier than ever. Getting the media to read your message and take action, however, is another story. As a journalist who has worked for newspapers for more than 15 years, I’ve seen a huge increase in the number of emails and press releases sent to me on a daily basis. In any given week, I sort through hundreds of messages i ...[Read More]