The state of content marketing

The state of content marketing

When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part.  Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and consistent” content to help companies attract and retain customers. “Content marketing” was first bounced around as a term in the late ...[Read More]