A client on death row: Advocacy PR

A client on death row: Advocacy PR

In the spring of 2016, Kacey Keeton, a federal defender in the state of Alabama, approached Shift Key about doing public relations work for one of her clients who was facing execution. Keeton explained that a non-profit her office had formed would pay for Shift Key’s services. After reviewing the unusual opportunity, the Shift Key team decided to jump in. After all, we are major fans of social jus ...[Read More]

The state of content marketing

The state of content marketing

When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part.  Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and consistent” content to help companies attract and retain customers. “Content marketing” was first bounced around as a term in the late ...[Read More]