Tess: Upending stereotypes

Tess: Upending stereotypes

As the first in our three-part “trend watcher” series last Friday, we asked what role social media has played in questioning our traditionally held standards of beauty. Particularly, who or what is leading the charge — what almost seems a movement as of late — saying...
Apple Car: The next medium for content marketing?

Apple Car: The next medium for content marketing?

by Stacey Lee Boyett The Wall Street Journal leaked late last week that Apple is entering the automobile sector with what has since been dubbed the “Apple car.” This is but the latest in a string of Silicon Valley and Motor City marriages with product development...
Google boss warns of a digital dark age

Google boss warns of a digital dark age

As technology marches forward, do we run the risk of entering a digital dark age or “forgotten century,” as Google vice-president, Vint Cerf, warned at a conference in San Jose, California, last week. With so much emphasis and money put on developing new,...
Marcia, Marcia, Marcia: Our favorite Super Bowl commercial

Marcia, Marcia, Marcia: Our favorite Super Bowl commercial

Snickers hits the nail on the head with this throwback demonstration of digital trickery. Snickers put together a winner. It plays on our generation’s quest for nostalgia. Plus, it’s surprising and perfectly cast. What’s not to love?...
You had me at bookbook, Ikea.

You had me at bookbook, Ikea.

Ikea has a bold new innovation in content marketing. You’ve got to see it to believe its many features and capabilities. To honor ideas like this, we’re having Swedish meatballs for...