If you’ve seen our recent calendar, offered as a free download in our last e-newsletter, you already know that yesterday was National Camera Day, and today, June 30, is World Social Media Day. Most of us have read or experienced first-hand that visuals — be they...
60 percent of consumers feel more positive about a company after reading custom content on its site. Interesting content is one of the top reasons people follow brands on social media. 90 percent of consumers find custom content useful, and 78 percent believe that...
Let’s face it. Most of us are addicted to technology. If you’re reading this, chances are you own a smartphone, perhaps a smartwatch or other “wearable” where you incessantly check your email. And, you are likely one of the three-fourths of online adults who are on...
We mentioned in our e-newsletter and in a blog a couple weeks ago 14 ways that content marketing has changed the business world. We have received many inquiries as follow-up from this, particularly about social network marketing efforts and how they should factor into...
If a picture is really worth a thousand words, what does that buy us in the world of content marketing? Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for...
