Good news for neurotic, Negative Nancys

Good news for neurotic, Negative Nancys

What do Isaac Newton, Vincent van Gogh, Michelangelo, filmmaker Woody Allen — maybe even comic-producer Larry David — have in common? In addition to being textbook neurotics, there is new research that shows their neuroticism could be connected to their creative...
En vs. em vs. hyphens

En vs. em vs. hyphens

I’m talking about dashes — the under-utilized cousin of parentheses and commas — and their often confused, more distant relative, the hyphen. Hyphens (-) are the easiest to type quickly on your computer or mobile keyboard. They’re just one keystroke, no shortcuts, no...
Does your (Facebook Page) content make the cut?

Does your (Facebook Page) content make the cut?

Yesterday, Facebook announced changes to its News Feed that are more significant than you might imagine, especially in the world of what we do here at Shift Key — content marketing. Read the full alert from Facebook:...
Lights, Camera, Action on Social Media Day

Lights, Camera, Action on Social Media Day

If you’ve seen our recent calendar, offered as a free download in our last e-newsletter, you already know that yesterday was National Camera Day, and today, June 30, is World Social Media Day. Most of us have read or experienced first-hand that visuals — be they...
Eight tips for writing headlines

Eight tips for writing headlines

According to a Microsoft study, in the last 10 to 15 years the average attention span of a consumer has decreased to eight seconds. That’s less than a goldfish. This is down four seconds or one-third since 2000, and the study says digital technology is largely to...