In the spring of 2016, Kacey Keeton, a federal defender in the state of Alabama, approached Shift Key about doing public relations work for one of her clients who was facing execution. Keeton explained that a non-profit her office had formed would pay for Shift Key’s services. After reviewing the unusual opportunity, the Shift Key team decided to jump in. After all, we are major fans of social jus ...[Read More]
by Jan Risher Lessons I’ve learned through traveling have largely defined my adulthood. For two weeks in November, eight other ladies and I have traipsed around India and Nepal. I was reminded of old lessons I thought I had down pat — and learned new ones that I didn’t see coming. I love being in foreign places. I love that feeling of not really knowing what’s going on and working hard to connect ...[Read More]
A recent article revealed the number one way to “surprisingly” boost your confidence — hear your family’s stories. I found this not so surprising because I grew up in Mississippi, the epicenter of Southern storytelling in my mind. The intrigue with which I’ve tuned in to TV shows about genealogy only confirms my personal experience that learning about your family’s struggles and triumphs is — I wo ...[Read More]
(1) Don’t make it too sterile. Case in point: We assisted client One Acadiana with a press conference earlier today. The event was held inside Noble Plastics’ production site in Grand Coteau, Louisiana. The floor behind the press conference was in full operation throughout the press conference. Providing the noise doesn’t distract from the messaging (and it didn’t), these s ...[Read More]
What’s more American than creating content by telling tales about America — while drunk? Not much. Here’s an American Revolution snippet from Comedy Central’s hit series, “Drunk History,” which is based on the popular web series, Drunk History — a liquored-up narration of our nation’s history. Comedy Central’s host, Derek Waters, along with an ever-changin ...[Read More]
In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty. There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do they exert a huge influence on older generations’ consumer purchases, but they command about a trillion dollars in direct buying power ...[Read More]
How does an aging action star make an explosive entrance into the world of content marketing and create Internet buzz? He does this: Want to make a movie with Jean Claude Van Damme? Go right ahead. Use the scenes he’s shot against green screen and create your own. We can’t wait to see the results.
Snickers hits the nail on the head with this throwback demonstration of digital trickery. Snickers put together a winner. It plays on our generation’s quest for nostalgia. Plus, it’s surprising and perfectly cast. What’s not to love?
by Susan E. Gonzalez Each year, I do my part to support the U.S. Mail system and send 50 pre-printed holiday cards to my friends and loved ones across the nation, I’m fortunate to have called many cities home and have built relationships with individuals and families in each place that is special to my heart. Friends and former colleagues move just as business relationships are built. December is ...[Read More]
Say zài jiàn to puns in the Chinese media. The powers that be say that puns in the media, including headlines, online discussions and advertisements, stand to “create cultural and linguistic chaos” and may mislead children. Puns are one of the most interesting aspects of the Chinese language because the tonal language using the same sound with different inflections for completely diffe ...[Read More]