by Susan E. Gonzalez On this Monday morning, I can’t help but ponder the immediate effects of being ill prepared for the week. I skipped half of my Sunday night routine. Organization and attention to detail do not come naturally to me. Spurts of caffeine induced...
by Susan E. Gonzalez Each year, I do my part to support the U.S. Mail system and send 50 pre-printed holiday cards to my friends and loved ones across the nation, I’m fortunate to have called many cities home and have built relationships with individuals and families...
Your press release is a tool for the journalist. Provide all the information a reporter will need at his or her fingertips to write a story — including additional potential sources and how to contact those sources. The easier you make it for a reporter, the more...
by Doug Gruse You can create effective videos for business presentations or to add content to a website without spending a lot of money hiring a professional videographer or purchasing fancy equipment. Most smartphones are equipped with cameras that shoot video at a...
Everyone wants to get a story featured in the Wall Street Journal or be seen on major news outlets. In reality, stars have to align for your story to run. For the most part, getting a story placed is all about timing. What does it take for a reporter to “consider”...
