Our favorite books of 2014

Our favorite books of 2014

Having someone recommend a good book to read is a gift. So, consider this a little something extra for you! We’ve collected our favorite reads of the year. Enjoy and let us know what you think. In fact, what was your favorite book this year? We would love to know! Sandy Alsammour The best book I read in 2014 was In Stitches by Anthony Youn, MD. I loved this book. It’s a biography of a plasti ...[Read More]

Merriest of merries

Merriest of merries

Time to take a deep breath and focus on the people we know and love best. Launching a new business on the first day of December may not have been the most obvious choice. The journey thus far has been a whirlwind, but we are grateful to our friends and family who have loved and supported us. May the spirit of Christmas bring you peace that lasts beyond the season, the gladness of Christmas give yo ...[Read More]

2014 in review: Social media around the world

2014 in review: Social media around the world

Ever heard of Ketnooi? Turns out it may be the fastest growing social media in the world. Who knew? According to research by +AddThis, a social media-sharing app we happen to love, Ketnooi usage is up 55 percent in 2014. Address Bar is up 25 percent, Pinterest is up 15 percent, Gmail is up 7 percent. Overall, email is down 31 percent and Facebook and Twitter are both down 14 percent. +AddThis says ...[Read More]

5 things you need to know about fonts

5 things you need to know about fonts

By Tiffany Wyatt With so many options of fonts available, choosing the right font for the job can be overwhelming — but the bottom line is that the proper font choice can make or break a design. The proper font can make your design stand out and get your text to jump off the page, sending the right message to your target market. To make the best font choice, here are five basic considerations: Hie ...[Read More]

One space between sentences, please

One space between sentences, please

This message is for you if you’re still putting two spaces between sentences. Consider this an intervention. We love you, but the time has come to move on. I understand that your high school typing teacher told you to ALWAYS put two spaces after a period and between sentences, but those days are long gone. The time has come to put one and only one space between each sentence — and this is a ...[Read More]

Media relations in Acadiana: An insider’s guide at the LITE Center

Media relations in Acadiana: An insider’s guide at the LITE Center

LEDA’S Opportunity Machine to host seminar in Lafayette, Louisiana An insider’s guide to working with the media WHO: Acadiana Businesses, entrepreneurs, public relations professionals and non-profits WHEN: Tuesday, Dec. 16, 2014 TIME: 11:30 a.m. – 1:30 p.m. (Bring your lunch!) WHERE: LITE Executive Conference Room, 537 Cajundome Blvd. Lafayette WHAT: Learn the nuts and bolts of media a ...[Read More]

A Sunday well spent brings a week of content

A Sunday well spent brings a week of content

by Susan E. Gonzalez On this Monday morning, I can’t help but ponder the immediate effects of being ill prepared for the week. I skipped half of my Sunday night routine. Organization and attention to detail do not come naturally to me. Spurts of caffeine induced organizational rage help but don’t produce lasting results. In search of another paper organizational tool to fix my chaos, I came ...[Read More]

5 essentials to know before creating your holiday greetings

5 essentials to know before creating your holiday greetings

by Susan E. Gonzalez Each year, I do my part to support the U.S. Mail system and send 50 pre-printed holiday cards to my friends and loved ones across the nation, I’m fortunate to have called many cities home and have built relationships with individuals and families in each place that is special to my heart. Friends and former colleagues move just as business relationships are built. December is ...[Read More]