In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty.
There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do they exert a huge influence on older generations’ consumer purchases, but they command about a trillion dollars in direct buying power themselves.
According to the study, millennials value quality content over quantity, and they are also savvy to which marketers are creating authentic, targeted content as opposed to content that is too lengthy or riddled with sales pitches and jargon.
If you think your company or brand could be guilty of any of these cardinal sins, now is the time to reexamine how you are communicating your message!
While the findings of the survey were fascinating (we encourage you to read the full results press release for yourself!), in summary, to best resonate with millennials, a brand’s content must be:
– educational
– truthful
– personalized
– And, if you can keep it brief and also entertaining in the process? Even better.
Does this sound like a tough checklist as you’re fleshing out your company’s marketing strategy — and even more challenging, struggling to execute it? That’s precisely why you can enlist companies like Shift Key, where we specialize in both the strategy and execution of each of these principles — driving sales and increasing brand loyalty with millennials and beyond.
At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants – whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.