Shift Key client, BOMSHBEE, is gaining momentum in the world of tableware design. Making a splash at the Aug. 11-14 NY NOW, BOMSHBEE owners, William and Anthony Lau, are celebrating the company’s one-year anniversary and earned the designation of finalist in NY NOW’s...
At Shift Key, we know how to uncover and tell your story. Press releases work and earned media still plays a major role in gaining recognition and creating revenue for companies. Being proactive in telling an organization’s story elevates the whole marketing strategy....
The Shift Key team has a special love for authors. We offer a 100-Day Book Blitz – a package of public relations and marketing services – to both new and experienced authors. Our goal is to help authors reach name familiarity and increase book sales. This service...
The time has once again arrived to draft your business’ holiday greetings. If you’re struggling to choose the greeting “card” that will bring your customers cheer, we’ve compiled some helpful ideas. Whether you want to send an...
Jan Risher’s book Looking to the Stars from Old Algiers and Other Long Stories Short was released Tuesday, Oct. 9. Risher’s long-awaited collection of weekly newspaper columns is available in print and online. In celebration of the release, we wanted to...
By Jan Risher Ever get an email late at night from your boss? Did you read it or wait until morning? Were you aggravated at the invasion of your privacy? If you were, you are not alone. Shift Key recently conducted a survey to get a gauge on people’s attitudes...
When we tell folks that Shift Key is a content marketing and PR agency, we still get a lot of questions about the “content marketing” part. Loosely, content marketing is any marketing effort that shares media or publishes content — ideally “valuable, relevant and...
LinkedIn is the world’s largest professional network, and last month, we shared the first round of tips to max out its potential for your business. To unlock our full list of things you may have not known about LinkedIn — the ultimate CliffsNotes cheat sheet —...
LinkedIn isn’t just for job hunters. As the no. 2 social media destination where online adults are spending time*, LinkedIn is considered by many as the way to put social media to “work” — not only for your personal brand but to grow your company. Facebook is...
The ROI on email marketing is 4,300 percent, according to MyEmma, a thought leader on email marketing. So, here are four ways to make the most from your email marketing investment: 1) Create emails with a sense of urgency — a deal with a deadline. 2) Pair your sales...
