(1) Don’t make it too sterile. Case in point: We assisted client One Acadiana with a press conference earlier today. The event was held inside Noble Plastics’ production site in Grand Coteau, Louisiana. The floor behind the press conference was in full operation throughout the press conference. Providing the noise doesn’t distract from the messaging (and it didn’t), these sorts of opportunities add more of a human element and unique “B roll” opportunities for TV media in attendance. Injecting humor or providing other photo opps to break up the monotony of your typical format of two to three speakers at a podium is a plus. We encourage our clients to push the envelope and do something interesting during the course of the event.
(2) Press kits are still necessary. Even though just about everything is digital now, once media arrives on-site for your press conference, they say having a printed press release with key notes and insights makes their job easier — and that’s what it’s all about.
(3) Preparation is key. Have each speaker work with a media coach or other person “outside of your industry” for a fresh perspective on how messaging can be more compelling to a general audience. Conducting preliminary “interviews” with speakers helps to construct speeches in more interesting/thoughtful/human ways. Additionally,familiarize all speakers with the space and with exactly what will be on the podium as they arrive. Having all notes already on the podium makes a smoother transition for speakers.