Was it black and blue or white and gold for you? Are you a part of 25 percent of the population who sees colors as they really are? Scientists in the growing field of neuromarketing are eager to learn who responds to what stimuli. Professor Diana Derval says that 25 percent of the population has a so-called fourth cone and are able to detect more color nuances than the rest of us.
Derval said that it’s highly probable people who have an additional fourth cone do not get tricked by blue/black or white/gold dresses — no matter the background light.
Take Derval’s quiz by counting the number of colors you see in the full spectrum found at the link below:
https://www.linkedin.com/pulse/25-people-have-4th-cone-see-colors-p-prof-diana-derval