Thanks for showing your support for Shift Key on Facebook. If you’re still wondering, “What is it exactly that Shift Key does?” The easy answer is, “We write stuff, all kinds of stuff. We write what most people find difficult to create. You...
Ikea has a bold new innovation in content marketing. You’ve got to see it to believe its many features and capabilities. To honor ideas like this, we’re having Swedish meatballs for...
We are believers in content marketing — and what it can do for businesses of all sizes. Check out John Hall’s thoughts, published in Forbes, about content marketing winners and losers of the last year. Hall contends that smaller brands do content marketing...
We’re glad the Golden Globes agree with us that Jane the Virgin is just as good as we believe it to be. It’s clever, funny, smart and full of heart. If you haven’t already, check it out. We believe it is sure to become a landmark show! Congrats, Gina...
by Doug Gruse In the digital age, sending your message out to the media is easier than ever. Getting the media to read your message and take action, however, is another story. As a journalist who has worked for newspapers for more than 15 years, I’ve seen a huge...
