Is it possible to over-communicate? The answer is yes. Are you guilty of never turning work off? If so, prepare for your creativity to plummet. To remain creative, we need to think about and do other things. Genealogy. Exercise. Knit. Read a good piece of fiction....
In what world could Kate Spade, Senator Rand Paul and Snoop Dogg coexist as keynote speakers or panelists? That would be Austin, Texas — where being called “weird” is considered the highest form of flattery — home of the 29th annual South by Southwest (SXSW) Festival...
Geico is known for their humorous ads, sometimes even bordering on the bizarre. They’ve employed a lively cast of characters through the years — Maxwell the animated pig with his annoying squeal and penchant for pinwheels (what did this have to do with...
As the first in our three-part “trend watcher” series last Friday, we asked what role social media has played in questioning our traditionally held standards of beauty. Particularly, who or what is leading the charge — what almost seems a movement as of late — saying...
In a recent study of millennials, nearly two-thirds of those surveyed said that online content drives their brand loyalty. There are around 80 million millennials, making their generation larger than Baby Boomers and 20 percent bigger than Generation X. Not only do...
Was it black and blue or white and gold for you? Are you a part of 25 percent of the population who sees colors as they really are? Scientists in the growing field of neuromarketing are eager to learn who responds to what stimuli. Professor Diana Derval says that 25...
Last Friday we blogged about Photoshop turning 25 and marveled at how far we have come with technology during that time. But we would be remiss not to touch on the dark side of how Photoshop has contributed to unrealistic perfectionism with all things visual in...
Forbes’ #1 actionable tip for content marketers says that it all starts with good storytelling, and we couldn’t agree more here at Shift Key. http://www.forbes.com/sites/sujanpatel/2015/02/18/9-actionable-content-marketing-tips-from-top-industry-experts/ While we’re...
by Stacey Lee Boyett About this time in 1990, Milli Vanilli, slap bracelets and L.A. Gear tennis shoes were all the rage, and moviegoing audiences were anticipating the release of Pretty Woman, starring an up and coming actress named Julia Roberts. This was also the...
