Most anyone who’s ever worked in an open workspace knows its downside — difficulty to focus amid the distractions. What’s the right balance of openness and privacy to produce the most creative work? Check out this NYC ad agency creative’s...
It’s the dawn of Mobilegeddon. Is your website’s SEO ranking burning in the rubble or rising like a phoenix from the ash? Today, Tuesday, April 21, an edit to Google’s mobile search algorithm went live, changing the rank in which websites are listed. The new formula...
Google announced a new app earlier today, called Google Handwriting Input. Only available for Android so far, it allows users to write on a touchscreen — smartphone or tablet, with or without a stylus — then interprets the handwriting into standard digital text. It...
If a picture is really worth a thousand words, what does that buy us in the world of content marketing? Quite a lot actually. We have long-known that content containing visuals yields more views and shares when it comes to social media — 94% more views, in fact, for...
What exactly is a style guide, and how can your company’s communication efforts benefit from creating and implementing one? A style guide is a set of writing and design standards that should be applied to create a cohesive look and feel among all written...
Looking for an exit strategy for the next boring roundtable meeting you are forced to attend? A new “listening table” developed by the New York Times R&D Lab doesn’t exactly give you a hall pass, but it does take note, literally, of all the good stuff and forces...
When describing what we do at Shift Key to potential clients, the discussion inevitably turns to who is currently handling a company’s content marketing — and what mix of that company’s overall marketing budget and staffing issues should be absorbed in-house as...
And…they’re off! (Officially, that is.) Senator Ted Cruz announced his candidacy for President earlier this week, beginning the parade of candidates we’ll be hearing from in the coming weeks and months. It’s early in the Presidential election season (even though...
Thanks to social media, birthdays now are celebrated on a whole different level. Instead of the meaningful, “HBD” message from friends, for your next birthday, why don’t you share this image on your social media of choice. Take a trip down Memory...
Media stereotypes about women are often discussed, and the needle on that barometer seems to skid into the red about every Victoria’s Secret Fashion Show. It reaches a pinnacle about the end of awards season in Hollywood — brutal commentary is at an all-time high, and...
