It’s the most wonderful time of the year for sending holiday cards to friends, family and clients — and unfortunately one of the most embarrassing times to commit crimes against the misuse of apostrophes. Imagine the horror to realize — only after mailing paper cards...
Alanis Morissette updated the lyrics to “Ironic” earlier this week on “The Late Late Show with James Corden,” and chances are good that you have already seen the video — easily one of this week’s biggest content marketing wins. What we...
What is your role at Shift Key? As Chief Content Officer, I’m usually the last person to edit and review written materials before they’re sent to the client. I also drive our internal content strategy. How did your background prepare you for this position? While...
“AM-blee-ance” “puhss-GEH-tee” “pee-buh-JEH-wee” These are pronunciations a toddler might use for “ambulance,” “spaghetti” and “peanut butter and jelly.” Ok, I’m talking about my toddler specifically — and yet, I know exactly what he’s referring to when he...
Maybe you’re anxiously awaiting the car that will drive itself. Tesla’s newest upgrade doesn’t allow the car to drive itself, but it does offer the “Look, Ma, no hands” feature — as well as parallel parking. Both of those features work...
Content containing visuals yields more user interaction across all mediums, and earlier this week we shared 12 tips from pro photographers to take better digital photographs, from an artistic perspective, on your camera or mobile device. While everyone loves a...
All kinds of “YES” to this Seth Godin e-book we recently stumbled upon, “Really Bad PowerPoint (And How to Avoid It).” It’s available for download here: http://www.sethgodin.com/freeprize/reallybad-1.pdf We learned of the e-book through a...
A recent article revealed the number one way to “surprisingly” boost your confidence — hear your family’s stories. I found this not so surprising because I grew up in Mississippi, the epicenter of Southern storytelling in my mind. The intrigue with which I’ve tuned in...
“The New York Times”‘ weekly “Corner Office” column features corporate executives on leadership, and the recent column on Jonathan M. Tisch, co-chairman of the board of the Loews Corporation (Loews Hotels & Resorts), piqued our...
What is it about the number of spaces after periods, or the use or omission of the Oxford comma that can send people into an all-out political brawl? Let’s not even go there with the use of apostrophes or commas. Likely, we were taught one particular way to...
