Do certain fonts remind you of certain places? More pointedly, can a typeface really represent what’s unique about a city? Remco can de Craats thinks so. Van de Craats, co-owner of one of the a design firm in Eindhoven, Netherlands, has been tasked with coming up with...
Thanks for showing your support for Shift Key on Facebook. If you’re still wondering, “What is it exactly that Shift Key does?” The easy answer is, “We write stuff, all kinds of stuff. We write what most people find difficult to create. You...
Ikea has a bold new innovation in content marketing. You’ve got to see it to believe its many features and capabilities. To honor ideas like this, we’re having Swedish meatballs for...
We are believers in content marketing — and what it can do for businesses of all sizes. Check out John Hall’s thoughts, published in Forbes, about content marketing winners and losers of the last year. Hall contends that smaller brands do content marketing...
We’re glad the Golden Globes agree with us that Jane the Virgin is just as good as we believe it to be. It’s clever, funny, smart and full of heart. If you haven’t already, check it out. We believe it is sure to become a landmark show! Congrats, Gina...
by Doug Gruse In the digital age, sending your message out to the media is easier than ever. Getting the media to read your message and take action, however, is another story. As a journalist who has worked for newspapers for more than 15 years, I’ve seen a huge...
by Susan Gonzalez If you were fortunate enough to take time off this holiday season, you may be experiencing a tad bit of return-to-work anxiety. Okay, maybe that’s just me because I just realized I forgot to turn on my out-of-office email notification (more on that...
Leslie Brennan, a Shift Key writer and content marketing guru, has decided to take a different approach to 2015. In the true spirit of Janus, the Roman god of doorways — known for looking backward and forward simultaneously, Leslie’s resolution is to do the...
Having someone recommend a good book to read is a gift. So, consider this a little something extra for you! We’ve collected our favorite reads of the year. Enjoy and let us know what you think. In fact, what was your favorite book this year? We would love to...
