- 60 percent of consumers feel more positive about a company after reading custom content on its site. Interesting content is one of the top reasons people follow brands on social media.
- 90 percent of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with them.
- 70 percent of consumers say content marketing makes them feel closer to the sponsoring company.
- The U.S. adult email audience will reach 203.8 million by 2017.
- Consumers who received email marketing spend 83 percent more when shopping.
- 74 percent of adults use social network sites.
- 25 percent of all smartphone users ages 18 to 44 say they can’t recall the last time their smartphone wasn’t next to them.
- Global smartphone use will reach 2 billion this year.
- Content reading on mobile phones increased 10 percent just in the last year.
- 189 million Facebook users are “mobile only.”
- People spend more than 50 percent of their time online looking at content.
- Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23 percent of all time spent online.
- Photo posts make up 87 percent of Facebook page interactions.
- The average office worker spends 28 percent of the day checking email.
Sources: Altimeter Research, eMarketer, Hubspot’s 2014 State of Inbound Report, Fast Company, The Content Council, salesforce.com, icontact.com, dailyinfographics.com, Facebook, Content Plus Marketing, The CMO Survey, Gartner, Content Marketing Institute, Bloomberg Business, Consultancy, AOL, Nielsen, Fortune, Pew Reports, PC World and Effective Marketer.
This article originally appeared in the June edition of our e-newsletter, Beyond the Keyboard.
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At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants – whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.