To wind down your work week, we thought it would be interesting to share this popular and entertaining article from Buffer about the science of color in marketing choices. See if you can guess the online brands, just based on their colors:

https://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue

And to head into the weekend with more fun and a bit of introspection, ask the “color oracle” to guess your personality and behavior traits with this “psychological color test.”

http://www.astro.com/cgi/atxgen.cgi?btyp=cf

Have fun, and notice all the fantastic use of color in the marketing (and real) world around you!

Image reposted from Buffer blog, above.

At Shift Key, we make communication capital. We are journalists who know how to create original content, the foundational layer of digital marketing. We understand audience and the information your audience wants – whether you are an agency, brand, company or non-profit. Content is the bedrock of digital marketing. Shift Key creates unique and informative content that feeds marketing activities across a mounting number of channels, generating buzz for brands and leads for products and services.