Geico is known for their humorous ads, sometimes even bordering on the bizarre. They’ve employed a lively cast of characters through the years — Maxwell the animated pig with his annoying squeal and penchant for pinwheels (what did this have to do with anything?), their gecko lizard mascot, and let’s not forget the Geico caveman, who even started his own Facebook page and Twitter account.

Companies often have a hard time translating even the most creative TV ads to the YouTube medium, because let’s face it, we all click the “skip ad” button as soon as that option is available.

Geico seems to have created the impossible — ads you’ll actually want to watch in their entirety on YouTube. Check out all four in their new series of “unskippable” ads. We’re betting you can’t look away!

http://www.adweek.com/news/advertising-branding/ad-day-geico-makes-clever-pre-roll-ads-are-basically-unskippable-163233