Stacey Boyett: Building brands with writing and music

Stacey Boyett: Building brands with writing and music

What is your role at Shift Key? As Chief Content Officer, I’m usually the last person to edit and review written materials before they’re sent to the client. I also drive our internal content strategy. How did your background prepare you for this position? While...
Shift Key: Journalists who write for businesses

Shift Key: Journalists who write for businesses

Shift Key is about to change the world! We are a content marketing company. Advertising has changed. These days, technology has made almost everyone a publisher. People need content — general writing for a website, email marketing, articles, white papers, etc. The...