Shift Key’s Ultimate LinkedIn Cheat Sheet

Shift Key's ultimate LinkedIn cheat sheet

LinkedIn is the world’s largest professional network, and last month, we shared the first round of tips to max out its potential for your business. To unlock our full list of things you may have not known about LinkedIn — the ultimate CliffsNotes cheat sheet — keep reading! 1) GO ALL-STAR: Whereas other social media platforms may encourage the use of emoticons and slang, it should go without ...[Read More]

Optimize your LinkedIn for success

Optimize your LinkedIn for success

LinkedIn isn’t just for job hunters.   As the no. 2 social media destination where online adults are spending time*, LinkedIn is considered by many as the way to put social media to “work” — not only for your personal brand but to grow your company. Facebook is in a league of its own when it comes to the number of active daily users, but LinkedIn is the only social media site where people go ...[Read More]

The social media train has left the station

The social media train has left the station

We mentioned in our e-newsletter and in a blog a couple weeks ago 14 ways that content marketing has changed the business world. We have received many inquiries as follow-up from this, particularly about social network marketing efforts and how they should factor into a brand’s overall marketing plans. 74% of online* adults use social networking sites, according to Pew Research. Let me repeat that ...[Read More]

Reimagining ‘content marketing’ for your brand

Reimagining ‘content marketing’ for your brand

Have you ever thought that your brand isn’t a fit for content marketing? Or when we talk about brands as publishers, maybe you have the perception that your industry is “too boring to blog” or to fit into one of the other more traditional buckets that is typically defined as content marketing? This Entrepreneur article says companies are rethinking what content marketing could look like for their ...[Read More]